The Shift

The Shift

I help women reinvent themselves. Now it’s my turn.

I’ve spent years helping other women find their way back to themselves.

Through their wardrobes, yes — but really, through identity. Through alignment. Through the question:

“Who am I now?”

I’ve heard it from new mums, business leaders, women starting over, women starting something entirely new.

And I’ve always known what to do — what to ask, what to shift, what to suggest.

But lately, I’m the one asking the questions.

I turn 40 this year. And for the first time, I feel like I’m standing at the edge of something. Not falling apart — but unravelling a little.

Looking at what I’ve built, what I’ve worn, what I’ve believed… and wondering if it still fits.

It’s not a crisis.

It’s a cracking open.

And I’m calling it The Shift.

I’m learning that The Shift is quiet at first.

It shows up in the clothes that don’t feel like you anymore.

In the yeses that feel off in your body.

In the way your intuition starts speaking louder than your plans.

And for the first time in my life, I’m not trying to fix it.

I’m listening.

I’m softening.

I’m giving myself permission to change — even if I don’t yet know into what.

If you’re feeling this too — that restlessness, that quiet ache for something different — I want you to know:

You’re not behind.

You’re not failing.

You’re shifting.

And you don’t have to do it alone.

I’ll be sharing more of this process — the thoughts, the changes, the undoing and re-becoming — in my work and in my writing.

Not because I have answers, but because I’m finally inside the same questions I’ve helped so many women explore.

This is The Shift. And if you’re in it too — welcome.